We collect information from you and any devices (including mobile devices) you use when you use our services; perform a search on the TrustMark directory; update the information to your Registered Business profile; participate in surveys; sign-up to our newsletter; or when you otherwise correspond with us.

Some of this information, such as that used to identify you, is necessary to become a TrustMark Registered Business.  The provision of all other information is voluntary but may be necessary to use our services.

This may include:

• The contact information of TrustMark registered businesses received from a Scheme Provider via CSV file to allow a visitor to carry out a postcode search and fulfil the services provided by TrustMark.
• Information provided by website visitors to subscribe to our website services, email notifications and/or newsletters.
• Your Internet Protocol (IP) address, and details of which version of web browser you used.
• If you interact with us through those channels, your social media username will help us respond to your comments, questions, and feedback.

We use Google Analytics, Albacross & HotJar to analyse the use of this website.  These services generate statistical and other information about website use using cookies and how the site is used.  This information is used to generate reports about the use of the website to improve our service delivery only.  Google, Albacross and HotJar will store this information - Google’s Privacy Policy is available here, Albacross' can be found here and HotJar's privacy policy is available here.

TrustMark aims to provide the best customer experience and to do this there is certain information that we require to learn about the use of our services.  If you wish to change how we use your data, you’ll find details in the ‘Your Rights’ section of this Privacy Notice.

• To respond to queries or complaints.  Handling the information you send enables us to respond.  We may also record these communications to inform any future interaction and demonstrate how we communicated with you throughout.
• To administer the website.
• To improve your browsing experience by personalising the website.
• To enable your use of services on the website or TrustMark app.
• To send you our newsletter and other marketing communications that we think may be of interest to you by post or where you have specifically agreed to this by email or similar technology.

Without your express consent, we will not provide your personal information to any third parties for the purposes of direct marketing.

TrustMark stores your data on secure servers within the UK in line with our GDPR obligations.

We may disclose your personal information:

1. To the extent required by law;
2. In connection with any legal proceedings or prospective legal proceedings;
3. In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
4. To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this Privacy Notice, we will not provide your information to third parties.

You have the right to request access to your personal information:

• The correction of your personal data when out of date, incorrect or incomplete;
• That we stop using your personal data for direct marketing.
• That we stop any consent-based processing of your personal data after you withdraw that consent.

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.   If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.