Number of 'Tradesmen' Details viewed on the TrustMark Website(s)
DURING JANUARY 2009 = 244,403
AERIAL & SATELITTE - 36
BATHROOM SPECIALISTS - 12,225
BEDROOM SPECIALISTS -1363
BUILDERS - GENERAL - 85,845
CARPENTERS & JOINERS - 8247
CONSERVATORY ERECTORS - 7436
DAMP, TIMBER & WATERPROOFERS - 3923
DRAIN MAINTENANCE & REPAIR - 1118
DRIVEWAY & PATIO CONTRACTORS - 3427
ELECTRICIANS - 13,678
FENCE INSTALLERS - 1821
GARDEN LANDSCAPERS - 3318
GLAZIERS -13,205
HEATING ENGINEERS - 9575
KITCHEN SPECIALISTS - 10,320
LEADWORK SPECIALISTS - 962
PAINTERS & DECORATORS - 20,651
PLASTERERS & RENDERERS - 4035
PLUMBERS - 17,452
ROOFERS - 24,807
SECURITY ENGINEERS - 717
TILERS - 242
Total Tradesmen Details viewed 244,403
Thousands of searches for TrustMark tradesmen: Registered TrustMark Tradesmen's details are viewed more than 7800 every day through our various websites.
TrustMark is achieving excellent results from its award-winning promotional campaign
- 722 items of media coverage since launch
- 99% of all coverage is positive (68% strongly so)
- £12 million worth of media coverage since January
- 437 million 'opportunities to see'
- 54% of all UK adults have been reached by media coverage so far
- 64% of home improvers have seen media coverage of TrustMark
(Source: Metrica independent media evaluation report)
The most successful building industry PR campaign
WINNER: Construction Marketing Awards ('Best Use of PR' award)
WINNER: Chartered Institute of Public Relations Excellence Awards ('Broadcast' award)
WINNER: Public Relations Consultants Association Frontline Awards ('PR Collateral' award)
WINNER: Public Relations Consultants Association Frontline Awards ('Media Relations' award)
HIGHLY COMMENDED: PR Week Awards ('Broadcast' award)But this is just the start...
TrustMark will be promoted to the public and trades through a sustained campaign involving PR, exhibitions and events.
An endorsement from the Prime Minister!
We were pleased to receive an endorsement from the Prime Minister recently. Writing in response to a question about the problem of rogue traders sent in by a reader of the Leicester Mercury, the PM states:
"The Government recognises this is a real problem and we have been working with the industry to improve standards and safeguards on home improvements and repairs... we launched the TrustMark scheme to provide protection across a whole range of building works and trades.
"Under TrustMark, all the organisations and firms who sign up pledge to meet a range of standards set down by the Government, the building industry and consumer groups on the quality of service and work they provide and agree a proper complaints process. The best thing to do is use a TrustMark approved firm."